Your Host At The Coast
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West Coast FM started broadcasting in 2006 and from humble beginnings it has grown into what it is today – a successful commercial radio station broadcasting primarily in Swakopmund (107.7FM), and in Walvisbay (106.9FM). Based on a broadcast model that focuses on music format, the choice was made to go with Adult Contemporary. This music format is described as easy listening, middle of the road, “feel good” music which we found to be most suited for a relatively small population group consisting of a diversely broad demographic profile. Not one of these demographics profiles are big enough to be commercially viable on its own hence the broader approach.
WCFM has evolved into what can only be suitably called a “Communication Company”. On-Air content is expanded onto Social Media and other platforms to extend the “life-span” of content with unique imaging created for easy reference on these platforms. Interaction Stats for these can then easily be tabulated and disseminated and provided to clients for “real-time” feedback.
WCFM is available in FM Stereo within its broadcast area, on “live” streaming and TuneIn Radio for the rest of the world. We also have our own app that can be downloaded from Apple iStore or Android Play Store. (search: West Coast FM)